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Licensing World Russia 2020 (Moscow, Crocus Expo) will bring together licensing business professionals from February 11 to 13, 2020 on the Licensing Show №1 in Russia, CIS & Eastern Europe. Enjoy the excellent opportunity to learn about the latest trends, new products and achievements of the licensing industry and hot offers from the first hands.
Take advantage of a new joint fair project: Kids Russia, Licensing World Russia and Skrepka Expo. More than 350 companies will present their products at the exposition 20 000 sq.m.All the major Russian licensing market players are represented here. More than 20 Russian and international companies will present their best-licensing projects and proposals.
Session title: Global Licensing Trends: What is behind them and How to Succeed?
Session description: As a key consumer group, a new generation of children and parents reinforces the importance of understanding their needs, values and motivation to make a purchase. The transition from traditional licensing to lifestyle licensing has a significant potential, encouraging licencors and producers to seek transformation of a business model as a method of achieving success.
Session date and time: 12 February 2020, 11.20 – 11.40 (Moscow time)
Speaker name: Senior Analyst Valeriya Sorokina