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Licensing Summit ONLINE: three days of full immersion in a licensed environment in a digital space
Licensing Summit Online is a mandatory event for all licensed professionals. It will take place on September 15-17, 2020 on ‘Events.Rock’ digital platform.
Spend time profitably at presentations by leading copyright holders and agencies, learn the basics of licensing business at the Licensing School, negotiate with over 500 participants and guests – and you could do everything in a comfortable chair at home or in your office!
Session title: The Coronavirus Era: “Hometainment” and the New Experiential Consumer
Session description: The COVID-19 pandemic has forced governments to quarantine entire countries, disrupted global supply chains, affected business and financial markets. The global economy is entering a recession, the like of which has not been seen since the Global Depression in the 1930s. Massive changes brought by the pandemic are also making consumers re-evaluate their life priorities.
While lockdown restrictions are easing in many markets, a change in spending is creating new opportunities for brands able to reach consumers at home. The shift goes beyond cooking and cleaning. Entertainment, beauty companies, drinks and packaged food brands are all looking to adapt to the “new reality”.
The epidemic has forced consumers to come back into their homes, reduced their spending, and driven a certain moralism around safety and stocking up. Despite the lockdown orders, socializing and experience remain important to consumers, encouraging companies to seek new ways to satisfy the demand.
Session date and time: 15 September 2020, 11.20 – 11.40
Speaker name: Valeriya Sorokina, Senior Analyst