ITB Berlin

Berlin, Germany
March 4, 2020 to March 7, 2020

The ITB Berlin Convention takes up topics of the global travel and tourism industry that will change and shape the structures of the industry in the coming years. The ITB Berlin Convention analyses market trends and highlights best practice examples. It serves the global travel and tourism industry as a compass in dynamic, challenging times. The ITB Berlin Convention is also a platform for decision-makers from the tourism industry, politics and science.

Register here.

Session 1 title: Keynote Panel: The Future Of The Tourism Industry In Times Of Digital Disruption, Climate Emergency, And Thomas Cook

Session description:
– Disruptive technological developments, unmistakable climate crisis, bankruptcies like Thomas Cook, geopolitical trouble spots and threatening world recession, dramatic overtourism and much more.
– The global tourism industry in times of the perfect storm.
– What structural changes are to be expected in the European and global tourism industry?
– What will digital technologies achieve in the travel distribution of the future and how will artificial intelligence develop?
– How will people travel in the future and what role will sustainability play?

Session date and time: Wednesday, March 4, 2020, 12.00 – 12.45

Speaker name: Caroline Bremner, Head of Travel Research

Session 2 title: Future of Travel 2040?

Session description:
– As the climate emergency unfolds and the 2030 deadline for the Sustainable Development Goals passes, Euromonitor International asks what will the future of travel be in 2040?
– Join us to fast forward to the future to consider the potential impact of drivers like geopolitics, demographics, technology, sustainability and consumer values on destinations and travel brands.
– Assessing the impact of megatrends also helps to take a long term view of potential disruptors to the status quo.
– What will consumers of 2040 look for in travel experiences? How will the path to purchase change and where should suppliers focus their efforts? How will lodging, transport, distribution and payments change in terms of customer experience and service delivery?
– Euromonitor International will pose these bold questions to help steer a path through the unknown by focusing on what is more certain.

Session date and time: Friday, March 6, 2020, 16.00 – 16.45

Speaker name: Caroline Bremner, Head of Travel Research

Session 3 title: Instagram, Influencers & Co: The Underestimated Challenge For Destinations

Session description:
– Through Instagram and Facebook dynamic experiences that engage with travelers can be created.
– Photos and videos are used to tell the visual story of a destination.
– Social advertising platforms add context to images through Instagram Stories, video, or geo-tagging locations.
– Travelers are provided with a more unique, inspirational experience as they dream.
– Learn how to drive engagement and how to turn this inspiration into bookings.
– What role do Influencers play?

Session date and time: Friday, March 6, 2020, 16.00 – 16.45

Speaker name: Stephen Dutton, Travel Consultant