Chicago | McCormick Place
03.10 – 03.13.18

In addition to more than 2,200 exhibitors showcasing thousands of new products, the International Home + Housewares Show offers visitors education and insight into business practices and trends that are shaping the industry. Experience the Show’s strong educational sessions and special displays to help grow your business!

Website: https://www.housewares.org/show/

Path to Purchase Around the World: How Consumers Shop for Housewares
Session Date & Time: Sunday, March 11 & 11:30 a.m.—12:20 p.m.
Session Location: Innovation Theater, Lakeside Center, Room E350
In this presentation, Erika Sirimanne, Head of Home and Garden Research at Euromonitor International, will discuss the following insights within the homewares and home furnishings industry:
Evolving and diverging paths to purchase
Hyperconnectivity, urbanization and omnichannel retailing are key drivers transforming the way consumers shop for their homewares. Euromonitor will focus on actionable strategies and best-in-class examples for how both brands and retailers can adapt to the digital revolution and cater to the ever-growing consumer demand for smarter, faster and better. 
 
Winners and losers in homewares and home furnishings 
Which markets will be leading global growth over the next five years? What products will their consumers be buying? Attendees will gain a better understanding of the international homewares and home furnishings industries with this analysis of the largest and most dynamic markets in the world uncovered in Euromonitor’s extensive global research. Euromonitor will delve into the economic and sociological drivers shaping future growth opportunities, and offer insights into the fascinating differences between consumers across regions and demographics.
(Show More)
SPEAKER
Erika Sirimanne, Head of Home and Garden Research

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