Topic / Industry


Content Type

Topic / Industry


Content Type

26 – 29 October 2016
Crocus Expo, Moscow, Russia

InterCHARM is the largest perfumery and cosmetics exhibition in Russia, CIS, Central and Eastern Europe which brings together in Moscow the Russian and international well-known and new manufacturers and distributors of perfumery and cosmetics, tools and equipment for cosmetology, aesthetic medicine, hairdressing, nail service, as well as technologies for the salon business, raw materials, ingredients and beauty business services.

Olga Murogova
Key growth drivers of the cosmetics industry

The presentation will reveal the key drivers of growth within the beauty and cosmetics industry. Some of the feature points include:

  • Luxury skincare – growth generator
  • The importance of consumer lifestyle as an influencer of beauty innovation
  • Individualization, diversification, “gadgetization”
  • Skincare trends in Russia

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