Join us at INNOCOS summit, where world-leading beauty brands and retailers come together with the most innovative and disruptive start-ups and solutions to shape and realise the future of beauty.
This year’s program “The Beauty Industry Innovators Changing the Game” will provide invaluable insights into new technology-driven trends that will transform commerce and consumer experiences in beauty.
We will hear how developments in digital and big data are affecting different aspects of the industry, from how companies are organized and changes in business models, to online commerce and the future of brick-and-mortar retailing, while examining shifts in marketing strategies and consumer behaviour.
Areas of focus will include marketing and operational best practices, success stories, innovation strategies, and advice on how brands and retailers should respond to the ever-changing modern customer. Who will be there? Amazon, Sephora, Google, Shiseido, Modiface, Avon, Mother Dirt, Cosnova, Hepsiburada, Pierre Fabre and more!
Session title: Evolving Dimensions of Beauty Wellness
- The beauty and wellness convergence is undergoing a paradigm shift set to transform the industry in the future
- Focus on renovated product formats, ingredients and technologies, as well as experiences and new story-telling that support a wider portfolio of wellness concerns
- Exploiting both new and traditional concepts, with consumer education and guidance being paramount
- Exploring new dimensions of wellness and driving the conversation around anti-taboo health
Speaker name(s) and title(s): Irina Barbalova, Global Lead – Health and Beauty Research