Opportunity is switched on at the HKTDC Hong Kong Electronics Fair (Spring Edition) as this world-class display of cutting-edge tech products returns in 2019! Last year’s edition featured over 2,900 exhibitors as they enjoyed front row access to the event’s more than 65,000 attending buyers. Don’t miss your chance to establish lasting connections at Asia’s top electronics showcase!

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Session title: Size Matters – Customer Experience Matters More

Session description: Wearables, smart assistant (AI), blockchain and augmented reality (AR) are hogging the limelight and companies are keen to jump onto the “next big thing” bandwagon. Companies need to take a step back and look at how megatrends affect the consumers and how their demand for products and services have evolved. The focus should be to ensure an integrated and satisfying user experience rather than pushing the feature for the sake of it. 

Speaker name: Loo Wee Teck, Global Head of Consumer Electronics Research