HKTDC Autumn Sourcing Week | ONLINE : Hong Kong Toys Industry Conference – Toys for the Future
While the COVID-19 outbreak continues to hamper global business activities, online sourcing has become the ultimate solution that makes trade transactions possible. Under the theme of ‘A New Connected World Beyond the New Normal’, Autumn Sourcing Week | ONLINE (ASWO) once again offers a one-stop online sourcing platform for buyers and suppliers to continue to explore more business opportunities across various industries including electronics, houseware, lighting, outdoor tech light, eco-tech, gifts & premium, toys, baby products, stationery, optical as well as watch & clock, during these trying times.
Session title: Latest Trends Not To Be Missed, The Future of Toys: From Toys to Entertainment
Session description: Global sales of toys and games is projected to register a strong 6% value growth in 2020 despite a slowdown in the global economy. The pandemic accelerated digital integration and placed digital entertainment at the top of toy manufacturers’ agenda. Millennials, a generation who grew up with technology, represent nearly 30% of the total global population and will be the most influential consumer segment through to 2030. Moving forward, toy companies are expected to operate on multiple platforms, seeking to serve as broader entertainment providers.
Session date and time: Wednesday, 18 November at 2:30pm HKT
Speaker: Jason Tjiptadi, Research Analyst