Health ingredients (Hi) / Food ingredients for Taste (FiT) / Safety and Technology (S-tec) Japan is Asia’s largest ingredients trade show. Heightened awareness of health issues among Japanese consumers and receptiveness to innovative products and health concepts means that Japan is at the forefront of the development and commercialisation of health foods, nutraceuticals, cosmeceuticals, natural and organic foods. Hi / FiT / S-tec Japan is the annual showcase and meeting place for this rapidly growing market phenomenon and has been continuing to be the leading trade show in the food, supplement and consmeceutical industries.

Register here.

Session title:

Session 1:

Changing Health Concerns: To Find and Review New Values with the World Cases

変わり続ける健康志向：世界の事例に見る新しい価値の見つけ方・見直し方

Session 2:

Growing Supplement and Health Food and Beverage Markets: What is Demanded in Asia?

成長するサプリ、健康食品・飲料市場：アジアで今求められているものとは？

Session description:

Session 1:

グローバルに起こっている消費者の健康にまつわる意識の変化を、様々な産業の事例と共に紹介し、新たな価値を製品・サービスに取り込むためのポイントを解説する。

Session 2:

消費者の購買力が急速に拡大し、価値観も多様なアジア。サプリの市場概況に加え、消費者意識の変化、健康志向食品・飲料の商品トレンドを紹介し、成長するアジア市場について解説する。

Session date and time: Thursday 3 October at 10:20 – 11:20/ 11:30 – 12:30

Speaker name(s) and title(s):

Session 1:

Yuya Ohtaki, Manager – Account Management

Session 2:

Megumi Matsunaga, Senior Analyst