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Session title: Tradition vs Innovation: How new dairy trends affect free from dairy alternatives and lactose-free market development

Session description: In recent years, the global dairy market has seen a dynamic development. Among the main trends, two rather contrasting ones are taking place. First is growing acceptance of traditional types of dairy categories. Going back to the origins approach boosts the popularity of products like Kefir or Greek yoghurt due to natural aspect, gut health concerns and clean label positioning. At the same time, new alternative products like plant-based milk substitutes capture attention promoting an image of being innovative and socially responsible. Euromonitor International presentation will highlight how these trends are affecting lactose-free categories and how they are expected to develop in the future.

Session date and time: Wednesday, 9 December at 10:00 CET/17:00 SGT

Speaker name: Simona Bernatonyte, research analyst