Stockholm, Sweden
05.16 – 05.17.18

The Free From Food/Functional Food Expo is a dedicated showcase of free from, and functional, food and drink in Europe.

  • Driven by a fast growing health, free from and functional category
  • 6th Annual edition initiated by leading free-from and functional industry members, 100% trade only
  • Stockholm: the capital of Free From Scandinavia, centrally located in a huge Nordic market
  • Surrounded by and easy access from many countries like Finland, Norway, Poland, Germany, Baltic States, UK and Russia
  • Astonishing high quality from all major European Retail Multiple Stores
    Essential for Food Professionals from Multiples, Retail, Food Service and Catering.

 

Event Website: https://www.freefromfoodexpo.com/

Reduced sugar and fortified/functional beverages

The focus within health and wellness beverages is shifting towards naturally healthy and organic. However, reduced sugar and fortified/functional are still current and an increasing number of consumers are seeking low calorie drinks as well as drinks with added functional benefits. This presentation will overview the latest trends and opportunities within reduced sugar and fortified/functional beverages with the focus on Nordic and Baltic regions.

(Show More)
SPEAKER
Olena Rogulis, Senior Research Analyst - Drinks
Free from and digestive health

Research activity on the effects of gut bacterial flora on health and wellbeing is greater than ever and the consumer awareness in the Nordics is taking off as well. Consumers of free from lactose, free from gluten, dairy alternatives and even meat substitutes often hope that these products will be easier to digest, have a lighter feel and improve general wellbeing. Many of these reasons overlap with the reasons for taking care of your gut microbial flora. Looking ahead, could increase interest in digestive health in the Nordics and Baltics be a future driver for innovation in free from in the Nordics and Baltics?

(Show More)
SPEAKER
David Ingemar Hedin, Senior Research Analyst

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