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24 – 25 October 2017
Bogotá, Colombia

EXPO LA BARRA es el congreso más grande de la Industria de la Hospitalidad en la región. Se instituye como el espacio más completo de capacitación, actualización y relacionamiento, con el ánimo de contribuir al desarrollo del sector. Cuenta con agendas académicas con contenidos únicos de actualización, gestión, gerencia, negocios y emprendimiento desarrolladas por los conferencistas y empresas que lideran cinco categorías: cadenas de restaurantes, hotelería, casas de banquetes y catering, alimentación institucional y Manual de Montaje. Este es un espacio ideal para conocer las últimas tendencias, identificar oportunidades de desarrollo y para relacionarse con los contactos de los más altos niveles de la industria.

http://expolabarra.com/

SPEAKER
Jorge Araya, Research Analyst
SESSION TITLE
Diversificación y tecnología: dos tendencias en foodservice
SESSION DESCRIPTION

A nivel global y en Latinoamérica, cuando llega el momento de elegir dónde salir a comer, los consumidores buscan experiencias diferentes y auténticas, lo que, junto con estilos de vida más saludables y ocupados, da forma a sus demandas. Hoy, los distintos tipos de restaurantes y servicios de comida se enfrentan a un mercado cada vez más competitivo, donde la innovación es un factor clave. También se enfrentan a un consumidor que no espera más de lo mismo y que está dispuesto a probar nuevas propuestas. Por su parte, el uso de aplicaciones para ordenar pedidos, reservar y conocer previamente el lugar que se va a visitar es cada vez más común. Si bien existen diferencias entre países en el uso que se les da a las aplicaciones, dada la correlación directa con la penetración de dispositivos móviles, las aplicaciones son, sin lugar a dudas, una tendencia que llegó para quedarse.

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