Esomar MENAP 2017
Join ESOMAR MENAP 2017 for an in-depth and diverse look into the region’s research challenges and discover how collaboration among stakeholders is effecting valuable change, successful ROI and bringing clients closer to consumers. Market researchers have the unique and exceptional opportunity to be the glue – or connector – between consumers, data and clients, but with rapid behavioural, social, and technological change continuing to challenge this ability, it is more important than ever to collaborate and ensure everyone has a seat at the table. From discovering the significance of the cultural context to the region’s research, from the latest trends yielding consumer understanding to online and mobile to what’s influencing the future, we’ll test a variety of new approaches, showcase the best of established methodologies, and explore what makes for strong client-agency relationships. Gain perspective on the industry, new contacts for business success and actionable insights to apply in your daily work.