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4 – 5 October 2017
Mexico City, Mexico

 eCommerce Summit & Expo pretende convertirse en el punto de encuentro ideal para la comunidad del comercio electrónico y digital en México, con el objetivo a largo plazo de convertirse en el evento referente para la industria a nivel LATAM. Es un evento enfocado en crear una experiencia de usuario completamente diferente para los asistentes, desarrollando un concepto disruptivo (Look & Feel) que haga sentido con la particular “mentalidad digital” de las personas que trabajan en esta industria. El evento está muy enfocados¿ en crear un evento de clase mundial y presentar una oferta que no se haya visto antes en México, por lo que contará con la participación de más de 50 speakers relevantes en la industria. 

https://goo.gl/SDy9xU

SPEAKER
Amanda Bourlier, Senior Analyst
SESSION TITLE
Reinventando el ir de compras: el cambiante panorama retail
SESSION DESCRIPTION

A nivel global, la manera como los consumidores hacen sus compras está cambiando a diario, debido a la nueva realidad tecnológica a la que se ven expuestos tanto los consumidores como las empresas. El acceso a internet y un cambio en los valores de los consumidores, ha generado nuevas expectativas y cada vez más se espera poder comprar en cualquier momento desde cualquier lugar, especialmente a medida que los hábitos de compra se transforman y pasan de bienes a servicios. En el proceso de compra ideal la marca se mantiene presente durante toda la experiencia, entregando valor antes, durante y después de la compra misma, convirtiendo así a cada transacción en una relación.

En esta presentación analizaremos tendencias globales del e-commerce para luego enfocarnos en su desarrollo y proyección en México. Según la investigación de mercado desarrollada por Euromonitor International, presentaremos las características del concepto “compras reinventadas”, que mejoran la posición de los jugadores de comercio electrónico para ser exitosos en este nuevo panorama, incluyendo temas relacionados con medios de pagos, logística y cómo mantener interacciones exitosas con la marca a lo largo del proceso de compra. Consideraremos casos de retailers en México y a nivel internacionales identificando las mejores prácticas para el comercio electrónico.

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