Cosmoprof North America
Cosmoprof North America (CPNA) is the largest and most awarded B2B beauty trade show in North America and the single most important networking opportunity in the US for all sectors of the global beauty industry. CPNA hosts an annual trade show that encompasses all sectors of the beauty industry under one roof. CPNA is recognized as the premier launching pad for new beauty brands and introduces revolutionary technologies, product innovations and new channels for distribution, packaging and manufacturing.
Session title: Megatrends Driving Disruption in Beauty
Session description: The needs and values of beauty consumers will continue to evolve in tandem with behavioral shifts stemming from healthier lifestyles, digital connectivity, as well as more authentic experiences. With consumers adopting more mindful consumption patterns, as well as seeking further transparency and meaningful stories behind brands, quality credentials by both disruptive and established brands seek to align with those core values at all price points to stay relevant.
Speaker name: Kayla Villena – Senior Beauty Analyst