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Connections is proud to announce its first Connections Bespoke event in California, USA in partnership with Visit California. Set against the backdrop of Santa Monica and its 3.5 glistening miles of coastline, the event will showcase the region’s finest high-end product in true Californian style.
Connections will bring a hand-picked selection of the world’s finest luxury buyers to meet with exceptional hotels, boutique properties, experience providers and destination management companies. Throughout the event, senior executives and experts will discover new business opportunities during one-to-one meetings and thought-leading debate.
Enhanced with local experiences – from dining on the freshest seafood, exploring the iconic Santa Monica Pier to strolling along one of the world’s best city beaches – Connections California will celebrate the state’s enduring appeal for luxury travellers.
Session title: Blurring lines in Luxury Travel and Wellness
Speaker name: Lorna Hennelly, Research Analyst
Session description: As the global luxury industry continues to enjoy rapid growth, the interests of affluent travellers are evolving and shaking up the sector. Luxury travellers are becoming increasingly interested in off the beaten path and immersive experiences. Personal development and transformation is at the forefront of the mind of today’s high-end consumer and luxury travel is an important conduit for achieving that.
In 2019, luxury travel and wellness will experience totally new streams of tourism revenue, as the boundaries between the travel, wellness and luxury industries continue to blur.
With so many brands jumping on the wellness bandwagon, the wise, empowered consumer of the future will become increasingly wary of premium mediocre offerings. One-size-fits-all wellness destinations will begin to lose relevance as demand for more personalised, tailor-made experiences will continue to grow.
Creation is the new consumption, as travellers take a more active role in curating their experiences, and digital platforms enable in-trip discovery.
Control is power, and travellers want more.
Session date and time: Monday, March 11th at 10.15am PST