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21 – 23 August 2017
Philadelphia, Pennsylvania

CONNECT: The Mobile CX Summit will explore the many opportunities that retailers, restaurants and other B2C enterprises have for leveraging mobile and digital channels to build their brands, increase sales and improve customer engagement, experience and loyalty.

https://mobilecxsummit.com/

SPEAKER
Michelle Evans, Digital Consumer Manager
SESSION TITLE
The State of M-Commerce
SESSION DESCRIPTION

Most people search on mobile and then buy on desktop, but mobile commerce is expected to surpass desktop soon. According to Criteo’s State of Mobile Commerce Report, the leading 25% of mobile retailers saw 50% of their sales from mobile. Also according to the report, app conversion rates exceed mobile web. We’ll talk more about where m-commerce is and where’s it’s going.

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