CEW’s State of the Beauty Industry: Transformed
There’s no going back to what worked in the past. Half the battle is knowing the drivers of transformation. CEW has invited thought leaders in technology, consumer insights, and trend forecasting to present the latest data.
Session title: Beauty Beyond 2020: Top Themes Emerging From COVID-19
Session description: The beauty industry will face unprecedented challenges in 2020 and beyond. COVID-19 created significant economic and lifestyle shifts, which are inevitably affecting beauty consumption, spend and routines. Consumer habits formed during the pandemic will shape product preferences and shopping behaviors ahead. As a result, Euromonitor international identified the top themes emerging from the impact of COVID-19 on consumer markets. This presentation analyzes the most impactful themes on beauty, the varied implications and expected industry outlook to help players navigate what’s next.
Session date: 21 July 2020
Speaker: Kayla Villena, Senior Beauty Analyst