BIT International Travel Show 2017
“The New Way of Luxury” at BIT 2017 , organized by AIGO communication agency and Condé Nast Italy – is the first of a series of meetings aimed at exploring all the luxury fields in order to draw the lines of the future development of this fundamental engine of the global economy. Who are today luxury consumers and what do they want? Which are the opportunities and the challenges that the big global brands have to face? How are they organized to meet the new consumer needs and which is their approach to this change of perspective?