Beviale Moscow will be held on March 16-18, 2021. It is the main and only exhibition of equipment, ingredients and packaging for the production and sale of all types of drinks in Russia and CIS. Professional visitors include the first persons and technologists of the largest factories in Russia for the production of beer, wine, milk, juices, soft drinks and mineral waters.

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Session title: Changing Global Environment is Shaping Non-alcoholic Soft Drinks

Session description: Globally, bottled water growth outperforms other soft drinks in volume terms. As a result of the trend towards a healthy lifestyle, the necessary role of water, consumer demands for new tastes and functionality. The coronavirus has forced the consumer to rethink the reasons and occasions for drinking soft drinks. New product developments in soft drinks from around the world are positioned towards strengthening the immune system and taking care of health, improving sleep and reducing stress. Small formats, so-called shots, show confident dynamics. The global soft drink market, regional differences and the specifics of Great Britain, Germany, the USA, China, Russia and Poland, will be considered during the presentation.

Session date and time: 17 March 2021, 12:05-12:35 Moscow time

Speaker name and title: Dmitrij Gerok, Analyst