In the world of food and beverage, there is no way around Anuga. The largest trade fair in the world is the most important meeting point of the industry as the figures of 2017 once again impressively demonstrate: with 7,405 exhibitors and around 165,008 visitors from all over the world. Anuga is clearly the no. 1 event in the world!
Session 1: Disrupted or distracted? Understanding insurgent brands and new business models in food
The world’s biggest food brands are under siege from an army of insurgents that came alive, seemingly from nowhere. Committed to fulfilling an unmet need and aided by technology and the unprecedented rise of social media, small, nimble brands are rewriting the growth playbook, challenging the industry status quo. Food and Nutrition consultant Maria Mascaraque will provide a framework through which to evaluate disruption in foods and present some of the contemporary insurgent brands and business models that help them succeed.
Session 2: Megatrends in global food
Euromonitor’s global megatrend analysis cuts through the noise and boils down niche opportunities into eight key streams. The analysis helps companies understand the most important market trends that they should be focused on for the future of their business. Food and Nutrition consultant David Ingemar Hedin offers an introduction loaded with examples of megatrend impact in foods to enable you to assess your future impact and proactively build relevant forward-thinking strategies.
Session dates: Saturday – Wednesday, 5 – 9 October at 2:00pm and 4:00pm CEST