ANUFOOD Brazil is an exclusive Fair for the Food and Beverage Sector – Powered by Anuga, it’s totally dedicated to companies in various segments of the food and beverage sector, in addition to pioneering agribusiness and its products nature. ANUFOOD Brazil has 10 sectors: Agrifoods, Meat, Chilled & Fresh Food, Dairy, Drinks & Hot Beverages, Fine Food, Bread & Bakery, Organic, Sweets & Snacks, Food Service.
Session title: Understanding Consumers’ Behaviour-led habits in health and nutrition
Session description: Understanding consumer behaviour is vital for brands and companies to create successful innovation strategies as well as growth plans. Many companies and brands continue to focus on demographic segmentations, which often gives a skewed view of how consumers are behaving. In this presentation we will show the unique behaviour led segmentations created by Euromonitor, which focus on consumer’s actions
and current situations allowing us to understand how this affects further areas of life.
Session date and time: Wednesday, 11 March at 2:00pm BRT
Speaker name: Angelica Salado, Research Manager