Analyzing the New Frontier Markets for Toys and Games

53.65914,0.07205 -
October 19, 2017 to October 19, 2017

Webinar Recording Access:

Webinar recordings are available free of charge to Toy Association members.  Already a member? Use the box on the left-hand side to login.
Non-members interested in purchasing the webinar recording may contact

Date & Time:

Thursday, October 19, 2017
2-3 p.m. (Eastern)


This one-hour webinar will provide Toy Association members and industry stakeholders with insight, opportunities, and prospects in the emerging BRICS (Brazil, Russia, India, China, and Sub-Saharan Africa) markets, including: geographic trends and demographic shifts affecting the BRICS markets through 2030, and how these markets’ trends and shifts will evolve the toys and games industry.

Who Should Attend:

All Toy Association members and industry stakeholders are invited to participate; recommended for manufacturers and retailers that are interested in learning about emerging toy markets and how they will impact the industry moving forward.

What You Will Learn:

BRIC markets were the main growth story of the previous decade, but over the next 10 years we expect to see increasing dynamism in high population areas like Sub-Saharan Africa and markets reaching critical levels of household income like India. China will remain a key growth driver, but Brazil and Russia will struggle against a tide of adverse demographic trends. This presentation aims to encourage industry peers to think about the future of toys and games in emerging markets by examining the key geographies for the traditional toy market going forward.


Anne McConnell, senior director of market research & data strategy, The Toy Association


Matthew Hudak, senior toys and games industry analyst, Euromonitor International

Matthew Hudak is a senior toys and games analyst for Euromonitor International. In his role, he researches and writes on the global market for toys and video games and drives analysis on the ever-evolving ways children and adults play. Prior to his role in toys and games, Matthew was involved in a variety of industries for Euromonitor’s U.S. syndicated research team. Since joining Euromonitor, Matthew has been quoted numerous times in a variety of prominent trade and business publications, including CNBC, The New York Times and The Wall Street Journal. Matthew earned a bachelor’s degree in economics from the University of Chicago.

Euromonitor International is the world’s leading independent provider of strategic market research. The company creates data and analysis on thousands of products and services around the world.  Euromonitor International’s market research reports empower organizations and brands of all sizes with strategic data, analysis, and consumer trends in a single, affordable resource. Euromonitor International’s extensive network of in-country analysts provides the depth of local business information required in today’s international business environment, and the global industry specialist teams ensure the international consistency of its research.