American Food Innovate Summit
The American Food Innovate Summit agenda is packed with industry experience in launching new products to the market.
30+ senior innovators, developers, food scientists, marketers and researchers will provide ground-breaking case studies that will help you to improve your product launch success rate.
This year you’ll focus on how to:
Distinguish your product in a saturated market place with breakthrough ideas
Achieve a clean label without sacrificing taste
Discover and define current and future trends in consumer behaviour and buying patterns across the States
Enhance your formulation with some of the most innovative and exiting ingredients
Plan the journey of your product lifecycle with innovative technologies and industry best practice
Session title: Food as a Lifestyle: Looking Beyond Food for Growth
Session description: Several limited and full-service brands are promoting their brands through the sale of non-food products and related experiences. Taco Bell, McDonalds and Dunkin’ have all begun to sell branded apparel as a way to reinforce their brand recognition outside of traditional foodservice. A few companies have opened limited-time holiday e-commerce shops. Taco Bell also opened a “Taco Bell Hotel” earlier this year, which was certainly a first in the industry. Packaged food companies are also becoming more involved with foodservice players, seeking to extend the reach of their brands beyond grocery store shelves to establish stronger relationships with consumers. This presentation will cover some of the most innovative examples we have seen in the industry and explore the potential benefits for brands expanding beyond their comfort zones.
Session date and time: Tuesday, March 3 at 1:50-2:25 PM
Speaker name: Matt Godinsky, Research Associate at Euromonitor International