The theme of the conference is “Formulating for Africa’s new Consumers!” It aims to provide an insights into Africa’s rising beauty, personal and home care markets, addressing diverse hair care demand including Afro/curly/natural hair, laundry detergents growth potential, brand owners development plans, procurement challenges & expectations, technology innovation, sustainability goal, raw materials trends, packaging design and channel review as well as in-depth analysis on countries in South Africa, East Africa, North and West Africa.