A Future of Interactive Play: Looking at the 2022 Household

October 18, 2018 to October 18, 2018
About The Toy Association: Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses that design, produce, license, and deliver toys and youth entertainment products for kids of all ages. Our 950+ members drive the annual U.S. domestic toy market, and our organization has a long history of propelling the health and growth of the toy industry.
Webinar Title: A Future of Interactive Play: Looking at a 2022 Household
Speaker Name(s) and Title(s): Matthew Hudak, Consultant
Webinar Description: The children of millennials will be raised in a drastically different household environment than the generations before them. Millennials are not only forming families at a later age, resulting in fewer children per household, but also raising their children in a digitally-driven era. From the toaster to the television, most products will be connected. The presenter will share information on the next generation of households and how the future of play will evolve around these factors, including the growth of robotic toys, toys that teach computer programming skills, and toys that blur the line between digital and physical play as well as changes in the path to purchase of traditional toys and games. Register now