7. IMM COLOGNE CONGRESS
Hosted right at the start of the year, imm cologne is the most important date on the interior design calendar. It’s where the entire interiors industry gathers to present and discover new launches from around the world, to experience the major future trends and make a successful start to the new season. The trade fair is a must-attend event for senior decision-makers from all international markets and the whole interior design scene. Do you want to create moments for your brand, innovations or new collections that people will remember? Then imm cologne is the ultimate destination.
Session title: Home Furnishing in Western Europe: Embracing the Digital Future
– Snapshot of the industry: Regional and country overview of the biggest and fastest-growing product categories in Western Europe
– Key drivers in home furnishings – shift in retailing landscape: How digitalisation is changing the path-to-purchase of home furnishings
– Future opportunities: Industry forecast in Western Europe highlighting growth areas and countries
Session date and time: Thursday, 16 January at 2:15pm CET
Speaker name: Iselie Iglesias, Senior Research Analyst