European Digital Divide: E-Commerce Markets in Europe – Opportunities and Prospects

Internet shopping has been a disruptive force in retailing in developed markets for a number of years. With the enlargement of the EU, increasing internet speeds, consumers’ growing acceptance of buying over the web and retailers looking to internationalise, consumers have looked to shop across borders, exporting trends from Western Europe into Eastern Europe. In the future, the internet and cross-border sales are likely to mean that competition throughout retailing will increase.

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