Euromonitor to Speak at WTM Vision Shanghai 2014
Location: The Howard Johnson Plaza, Shanghai
Presentation: Fangting Sun, Research Analyst at Euromonitor International, will offer a presentation on the Consumer Trends and Forces Driving Change in the Travel Industry globally and in China.
The global economy is on the mend and arrivals grew again in 2013 at a rate of 4%, reaching record numbers of over one billion world-wide. The Middle East and Africa demonstrated the highest growth despite continued instability and Asia, especially China, remains a key driver of demand. As smartphones become an indispensable part of modern-day life, travel companies offer consumers an increasing number of services for purchasing, researching and experiencing travel. Online and mobile developments enable consumers to bypass traditional distribution, with the sharing economy going from strength to strength.
Chasing China outbound potential is a global phenomenon with double-digit annual departure growth too tempting to resist. Yet as a destination China suffers from weak demand following the global slowdown, increased competition and high pollution levels. China’s unique and dynamic online marketplace offers opportunities for travel players to engage with the increasingly connected Chinese consumer.
Conference: Now in its 6th year, the WTM Vision Conferences will continue to offer you the ultimate learning experience and unrivalled networking opportunities, best practice advice and case studies from top travel brands as well as including an insightful panel session.
For more information and to register please click HERE: http://www.wtmlondon.com/page.cfm/Link=57/nocache=03042014