Euromonitor to Speak at World Perfumery Congress 2014

World Perfumery Congress Logo

Date: Wednesday June 11, 2014

Location: Centre International Deauville, Deauville, France

Conference: Occurring every two years, the World Perfumery Congress (WPC) is a unique three-day educational and networking forum uniting fragrance industry professionals, their suppliers and brand marketers to discuss current and future opportunities. A multinational group of thought leaders will present the latest innovations in ingredients, formulation, product development, sustainability and other hot-button issues at the WPC conference. Visit the WPC exhibition to investigate new products, services and ingredients from nearly 100 of the industry’s leading suppliers. Meet new industry contacts and visit with fellow fragrance professionals during the ample networking opportunities WPC provides.


Date: Wednesday June 11, 2014

Presentation time: 2:00 – 3:00 p.m.

Irina BarbalovaModerator of the panel: Irina Barbalova, Global Head of Beauty and Personal Care Research at Euromonitor International

View Irina Barbalova's profile on LinkedIn


Opening presentation’ speaker: Izaskun Bengoechea, Research Manager at Euromonitor International

Presentation and panel’s discussion: Growth Markets: Africa and the Middle East – Addressing the unique consumer and customer needs for these promising markets. The panel discussion will go through the following topics:

  • Fragrances in the context of the wider beauty industry
  • Major growth segments for fragrances/fragranced consumer products
  • Focus on key growth country markets
  • Local consumption and expenditure patterns
  • Evolving retail structure and channel shifts
  • Future potential for the premium segment


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