Euromonitor to Speak at Tissue World Barcelona 2015
Event Name: Tissue World Barcelona
Dates: 17-19 March, 2015
Location: Barcelona, Spain
Event Description: Tissue World Barcelona is the world’s largest show specifically for the tissue business. It gives tissue makers, converters and suppliers to the tissue making and converting industries a unique experience and opportunity to network, exchange ideas and learn. A truly global event, the show attracts key tissue industry professionals from across the world who gather in Barcelona to see what is on offer and to learn about technological advancements in tissue manufacturing. Tissue World also focuses on product innovation and sustainability and provides valuable content for buyers and decision makers who attend the event.
Presentation: World Tissue – Development, Normalisation, Modernity and the Middle Class Trap
Date and Time: 17 March, 2015 at 14:00
Presentation Description: The challenge for the industry is how to get its particular genie back in the bottle, reverse seemingly engrained behavior, make the ubiquitous relevant whilst at the same time fostering interest in new areas while preserving the old or established. How can tissue sustain, develop and avoid the middle class trap all at the same time? Find out in this presentation which looks at global tissue in the context of ‘development stages’ with an accent on future.