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Event: The V International Conference for Household Industry
Date: 12 May, 2015
Location: Warsaw, Poland (Adgar Plaza Conference Center)
The event will help you to:
Speaker: Aleksandr Levicev, Business Development Manager
Presentation Time: Tuesday 12 May, 2015 09:10 – 09:40
Presentation Title: Household chemicals market in Europe – trends and perspectives
Presentation description: Home care enjoyed positive current value growth in 2013. Consumers in Poland are becoming increasingly busy, working long hours and lacking the time for other activities. This in turn impacts their shopping behavior whilst choosing home care products. Consumers are becoming increasingly aware of what constitutes proper household care, which positively impacts demand. More Poles seek convenience of use and fast working formulas, such as, for example, toilet care tablets and liquid tablet detergents. They eagerly reach for new home care products, especially those that offer advanced formulae, improved effectiveness, added benefits or convenient delivery formats. This, in turn, encourages manufacturers to regularly expand their ranges with novelties.
Euromonitor International‘s presentation will review key trends and developments in home care market on European level and Poland in particular. The presentation will address product development trends, including products with natural an innovative positioning.
What will be the key growth drivers of home care market in Europe and Poland? What factors influence the demand? What are consumers’ preferences and how did they change over the years? What is the private label retail value share generated in home care? These are some of the questions that will be answered for participants as they navigate through increasingly complex world of changing consumer demands and preferences.