Barcelona, 16^th April 2015, 11.30 am

With IATA's New Distribution Capacity (NDC), the airlines industry is now one step closer to delivering more personalised travel. So, will 2015 be the year when "Big Data" combines with the promise of NDC to deliver the right product to the customer at the right time across any channel? Or will the drop in oil prices see the industry take its focuss off the revenues driven from ancillaries and merchandising? These issues will be addressed during the 9th Ancillary Merchandising Conference. This event will bring together industry stakeholders responsible for ancillary revenue generation to discuss the latest trends, best practices, actionable strategies and insights.

Join Nadejda Popova, Euromonitor International’s Senior Travel Analyst

Follow @PopovaNadia2

Closing Panel Discussion: What does the future hold?

With fuel having dropped in price does this mean that the focus on ancillaries, merchandising and personalisation will start to take a back seat? Or will it continue to be a central part of many airlines strategies to ensure long term profitability? With all the challenges from metasearch, Google & Amazon all on the horizon can the industry deliver personalisation?

Moderator:

Ricardo Pilon, Managing Partner, Millennium Aviation

Panellists:

Nadejda Popova, Senior Analyst Travel and Tourism, Euromonitor International
Frank Reeuwijk, Partner Marketing Manager, KLM
Kristian Gjerding, CEO, CellPoint Mobile
Ann Cederhall, Business Consultant, HP 

For more information, please visit the event website