The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.Learn More
Location: Warsaw, Poland
Speaker: Michael Schaefer
Date of Presentation: Wed. Feb. 12 at 8:30AM
Presentation Description: The Quest for Value: What’s Needed for a Global Tea Breakthrough?
Easily the world’s most popular prepared beverage in volume terms, tea still lags far behind other categories in value. The value-added revolution seen in coffee over the last twenty-five years in coffee has been notably absent in tea, yet there are real signs of change on the horizon. In this presentation, Michael Schaefer, Euromonitor International’s Head of Beverages and Foodservice, explores real signs of tea moving upmarket, creating possibilities for growth in both the largest tea-consuming nations as well as traditional coffee strongholds.
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