Euromonitor to Speak at SupplySide West 2015


Event: SupplySide West

Dates: October 5-9, 2015

Location: Mandalay Bay, Las Vegas


Ewa HudsonSpeaker: Ewa Hudson – Head of Health and Wellness Research

View Ewa Hudson's profile on LinkedIn

Presentation 1

Time: Tuesday October 6 at 2-2:50pm

Title: Gluten-free Explosion: Opportunities & Challenges Surrounding the Nutritional Composition of Gluten-free Food

Description: From beer to cookies, gluten-free products have managed to position themselves as differentiated food alternatives in modern grocery retailers. But as the retail sales and opportunities in foodservice grow, so does the criticism around the nutritional composition of gluten-free food. The commonly higher content of sugar and fat in gluten-free offerings, and at the same time a lower level of protein, create new challenges for the formulators.

You will learn:

  • What is the market size and scope of the gluten-free market globally and within specific regions
  • Basic dietary habits of those with celiac disease and how they are drivers of the gluten-free market
  • The additional nutritional challenges gluten-free food faces (i.e., sugar content, etc)
  • How naturally gluten-free “supergrains,” such as amaranth and quinoa, could provide a perfect new product launch platform for the market
  • New data and category breakdowns that provides context of the gluten-free market and its subcategories

Presentation 2

Time: Friday, October 9 at 8:30-11:30 am

By invitation only, please contact Shilo Lusson, Education Director:


Changing World of Probiotics – Global Market Snapshot

Euromonitor’s presentation will highlight the latest trends affecting the performance of pro/prebiotic yoghurt and probiotic supplements across the globe and will provide a unique examination of the impact of the probiotic ban on the marketplace in the negatively affected markets of European Union.

  • The EU probiotic claim ban continues to constrain the pro/prebiotic drinking yoghurt market in Austria, Belgium, France, Germany, Netherlands and the UK. Using Euromonitor International’s preliminary research data based on the forthcoming 2016 edition of Health and Wellness and the Industry Demand Model, Euromonitor estimates the ban has already cost the pro/prebiotic drinking yoghurt market over EUR500 million in lost retail value sales since 2012 in these countries. Between 2015 and 2020 this market stands to lose a further EUR1 billion in retail value as result of the ban of probiotic claims.
  • In 2014 alone the pro/prebiotic drinking yoghurt market could have potentially grown by EUR120 million (equal to a rise of 17% in constant value terms) in the six negatively affected countries, whilst the retail sales actually contracted by EUR44 million (to EUR730 million). Still, the impact in 2014 was less severe than a year earlier, when an estimated EUR240 million off retail sales was lost.
  • With the probiotic industry suffering from the impact of the probiotic ban in the EU, 2015 brings a surprisingly fast growth of pro/prebiotic yoghurt in China, India and previously declining Japan.
  • The US market undergoes significant changes with probiotic supplements continuing to generate a healthy double-digit growth, but yoghurt recording the first year of decline.