Euromonitor to Speak at Spielwarenmesse 2016
Event Name: Spielwarenmesse
Date: 27-1st February, 2016
Location: Nuremberg, Germany
Event Description: This is where international toy markets come together: renowned brands, toy novelties, trendy start-ups, buyers of large chains, independent retailers and a plethora of media representatives make the toy fair in Nuremberg, Germany, the most important event for the toy industry.
Twitter Handle: @IntToyFair
Speaker’s Name: Mykola Golovko, Senior Analyst – Toys and Games, Euromonitor International
Presentation Date and Time: Wednesday, 27 January at 1:30pm
Presentation Title: Toys and Games in a Connected World
The rapid proliferation of communication technology has had a transformational effect on consumers worldwide, improving access to information and products, affecting a growing array of buying behaviours. In 2015, annual sales of smartphones reached over 1.3 billion units and they are expected to continue growing as they become ever more affordable in emerging markets. Rising consumer use of mobile communication technology has led to increased interest in video gaming, especially free to play games. There has also been the emergence of many cross-over products that blend elements of virtual and real-life play. These trends will continue into the foreseeable future with increasing sophistication of smart toys. Another consequence of increasing access to technology is easier access to entertainment media, which has fuelled growth in sales of licensed toys worldwide. Together, these trends have turned toys and games into integral parts of the entertainment ecosystem. Consequently, associated branding is gaining importance over product design.
Speaker’s Name: Filipe Oliveira, Senior Analyst – Home and Tech, Euromonitor International
Presentation Date and Time: Thursday 28 January at 1pm
Presentation Title: Untapped Licensing Markets: What Opportunities Lie Ahead in Toy & Games?
Euromonitor International’s research provides evidence that licensing is a major sales driver in toys and games. The presentation will dig into what are the star licences and highlight product categories, countries and regions licensing has had the most influence. Perhaps more importantly, we will try to pinpoint which toy categories and markets have been left untapped by licensing players and what challenges these markets present. Despite the global reach of the most popular licences, local and regional entertainment franchises can be strong assets in their home markets and the most popular these licences travel well opening significant regional potential.
For more information, visit http://www.spielwarenmesse.de/?L=1