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Location: Houston, TX
Speaker: Jared Koerten, Senior Analyst, Euromonitor International
Session Title: The State of Snacking: Deconstructing Convenience
Session Description: Snacking continues to drive growth in a relatively stagnant U.S. packaged food market, with savory snacks leading the charge. Consumers continue to gravitate to snacks that offer a healthier profile, provide indulgence, and above all else, are convenient. This presentation will examine the multifaceted concept of “convenience” in snacking, including product, packaging and retail channel innovations that are driving growth in the U.S. snack food market. It will also highlight lifestyle factors driving this demand for convenience and detail how U.S. trends fit into the broader global context of snacking.