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Location: Marina Bay Sands Expo and Convention Centre, Halls A & B, Singapore
Event Description: SIJE is Singapore's largest international jewelry extravaganza. It is going to welcome 180 exhibitors from over 20 countries.It is an affluent hub to showcase fine collections of luxury gem pieces to the well-heeled in Singapore as well as traders and high net worth buyers from China and India; the two most competitive markets in Asia.
Presentation Topic: Jewelry players leveraging on the digital era
Presentation Time: 2.30pm – 3.30pm
Presentation Summary: Global brands are increasingly leveraging social media to engage young and digitally-savvy new age shoppers both in emerging markets and the developed world. Hence, global jewelry players are also jumping onto this growing opportunity. Innovative marketing approaches entailing the use of images and videos are being explored to connect with this demographic segment. Growth in mobile broadband and m-commerce and high rates of social media penetration in emerging markets are pushing this trend further. This also means that jewelry brands will look to develop the synergies between m-commerce and s-commerce going forward.
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Event Website: http://www.sije.com.sg/