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Location: Wairakei Resort, Taupo, New Zealand
Date: 15th-16th September 2015
Event Description: The New Zealand Beverage Council Conference is the highly anticipated annual meeting for the Council’s members, who include the key players in the soft drinks and water industry in New Zealand. The 2015 event is based on the theme of ‘Today’s Vision, Tomorrow’s Reality’.
Speaker: Rehan Panditaratne, Business Development Executive, Euromonitor International
Presentation Time: 11.00-11.45am, Tuesday 15th September
Presentation Title: Innovating an industry: How brand owners can stay ahead of consumer trends in beverages
Description: The global soft drinks industry is at a crossroads. Volume growth has become extremely difficult in high-income developed markets, while emerging markets require substantial investment to sustain the strong performance seen over recent years. A more stable, but low growth environment for soft drinks is making targeted new product innovation more important than ever. Brand owners must capitalise on high value emerging categories that buck the flat trend to stay responsive and ahead of consumer trends in beverages. This presentation will examine the changing face of an industry across developed and emerging markets and will identify some of the most interesting and on-trend examples of global product development in soft drinks, whilst assessing their potential impact on an Australasian market.