Euromonitor to Speak at In-cosmetics 2015


Euromonitor International is pleased to partner and speak at in-cosmetics Barcelona 2015.

Date: 14-16 April, 2015
Location: Barcelona, Spain

Conference: In-cosmetics is the leading international event for personal care ingredients. Whether you are involved in R&D, formulation, science, distribution, testing or marketing, in-cosmetics is the must attend annual event. In-cosmetics brings together the world’s leading personal care ingredients specialists exhibiting a diverse range of innovative cosmetics ingredients and technologies. Its unrivalled educational programme offers crucial insights into future scientific advances, emerging trends and regulations.


Educational Programme: Marketing Trends
Evolving Habits in Global Beauty

Speaker: Ildiko Szalai – Beauty and Personal Care Research Senior Analyst

Date: Tuesday, 14 April 2014
Time: 10:15 – 11:00 a.m.
Location: Marketing Trends Theatre

A diversity of trends have been unfolding impacting beauty products’ usage and grooming habits around the world. Technological developments at both consumer and industry levels have fostered a rising demand for customization, particularly in skin care, hair care, and colour cosmetics. Increasing cross-category alignment continues to deliver multi-benefit solutions for shorter grooming routines, while sustaining high efficacy. Evolution of product development and beauty habits are ever more influenced by regional-specific concepts that are set to gain further global importance and credibility. As competition in the industry intensifies, mass market brands are taking a more upscale approach in terms of innovation and positioning, blurring the lines between classical mass and premium models.

Educational Programme: Marketing Trends
Opportunities in Middle East and Turkey Hair Care Market

Speaker: Benedetta Cordaro – Research Analyst

Date: Wednesday, 15 April 2014
Time: 04:15 p.m. – 05 p.m.
Location: Marketing Trends Theatre

The Middle East and Turkey is currently witnessing dynamic growth across all beauty and personal care categories. Hair care, in particular, saw impressive growth during the past five years. The region also presents very positive forecasts and opportunities for further expansion and diversification.

In particular, Middle Eastern countries and Turkey demonstrate a number of common trends in terms of consumer behaviour, preferences and habits. Increasing differentiation towards premium products, in particular natural or organic, is going hand-in-hand with the growing number of mass brands that cater to untapped segments of low and mid-income consumers. Often industry trends are underpinned by similar socio-economic or demographic factors that include the increase in GDP and disposable income, higher women’s employment rates, economic independence, changes in family structure, urbanisation, and changes in lifestyles. However, the Middle East and Turkey is also varied and diverse, comprising highly mature and economically developed markets, alongside emerging ones. Thus, understanding these differences, including country specific needs, is essential to taking full advantage of these markets in the coming years.

Visit the In-cosmetics website for more information.