Euromonitor to Speak at Hong Kong Toys & Games/Licensing Fair 2016

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Date: January 11-14, 2016

Location: Hong Kong Convention and Exhibition Centre (HKCEC), Hong Kong

About the conference: Organised by the Hong Kong Trade Development Council (HKTDC) and held at the HKCEC, the Hong Kong Toys & Games Fair is the largest toy industry event in the region. Exhibits include a wide range of categories as well as a Kidult World featuring hobby goods, models & figurines as well as action & war games. The event is concurrently held by Asia’s biggest licensing exhibition, Hong Kong International Licensing Show that is sponsored by LIMA (Licensing Industry Merchandisers’ Association, world’s largest Licensing trade association).

About the Presentation:

Utku Tansel, will present the “Key Global and Regional Trends Shaping Toys Licensing” address highlighting some of the key findings from Euromonitor International’s latest global research.

Licensing is one of the key parameters driving toys sales globally. Half of the top 10 most heavily licensed toys markets are in Asia Pacific, while the US is the world’s largest. As the Frozen franchise took the industry by storm, 2014 was a particularly good year in toys licensing. As the power of social media in creating successful properties becomes more pronounced and with the much-anticipated Star Wars movie in the pipeline for 2015, the stakes could not have been higher, presenting great opportunities as well as risks in both developed and emerging markets.

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