Euromonitor to speak at Health Ingredients Europe (Hi Europe) 2014


Date: 2 – 4 December 2014

Location: Amsterdam RAI, The Netherlands

Conference: Euromonitor International is pleased to be a part of Health Ingredients Europe. The leading nutritional ingredients event, Health ingredients (Hi) Europe & Natural ingredients (Ni) have created a powerhouse exhibition that will provide a complete 360 perspective of the Nutritional + Wellness industry. Becoming the global meeting place for nutritional food and beverage innovation, HiE will highlight ingredients and solutions for food and drink formulation/reformulation, dietary supplements, nutraceuticals, organics and packaging & processing.

Ewa HudsonSpeaker: Ewa Hudson, Global Head of Health and Wellness Research at Euromonitor International

View Ewa Hudson's profile on LinkedIn

First Presentation: A 5 year Forecast on Leading Health Trends in Europe: What’s Driving Innovation and Opportunities for Functional Ingredients?

Presentation Time: Tuesday, 2 December 2014 at 11-11.30am.

Presentation Description: The world is changing and as such Europe is expected to deliver only 10% of the global absolute growth in health and wellness between 2013 and 2018, whilst accounting for 28% of the global sales. Value sales are eroding increasingly quickly as private label and me too products shrink the window of competitive advantage. Industry players cannot take their eyes off evolving consumer preferences nor relax on the innovation front if they want to continue to thrive. Ewa Hudson’s presentation will showcase Euromonitor International’s 5 year forecast on leading health trends in Europe, with a focus on innovation drivers and opportunities for functional ingredients across digestive health, energy boosting, oral health and the revival of beauty from within.



Second Presentation: Gluten-free Market Explosion – Will the Gluten-free Boom Continue Indefinitely?

Presentation Time: Wednesday, 3 December 2014, 13.30pm – 14.00pm

Presentation Description: Gluten-free eating is taking the world by storm. From beer to cookies, gluten-free products have managed to position themselves as differentiated food alternatives in modern grocery retailers. And it is not just all about gluten-free pasta, bread and biscuits. Exciting new opportunities are also emerging for fresh food, including starchy roots, vegetables and pulses and snacks. The new generation of gluten-free consumers is really not that difficult to cater for as it cares less about purity and more about choice and variety. In this presentation, Ewa Hudson, Global Head of Health and Wellness at Euromonitor International will explore which regions are driving growth in gluten-free foods and the key categories to watch moving forward.