Euromonitor to Speak at Going Global 2014

Going-Global-LogoEvent Name: Going Global

Date: 15-16 May 2014

Location: Excel London, UK

Event Description: Going Global is the top UK national exhibition for businesses that are looking to expand internationally. If you own or manage an SME, this event is an unmissable opportunity for you to network and gain information or assistance in exporting your products or setting up overseas operations – particularly in Europe and the BRICS markets (Brazil, Russia, India, China and South Africa)



Sarah_BoumphreySpeaker: Sarah Boumphrey

View Sarah Boumphrey's profile on LinkedIn

Presentation Date and Time: Thursday, May 15th from 12:30-13:00, Hall 24
and Friday, May 16th from 13:15-13:45, Hall 27

Presentation Title: How to Succeed in Emerging Markets

Presentation Description: This session covers the factors which should be considered by companies when assessing emerging markets, recognizing the challenges to be overcome. Sarah will analyse the long term potential of emerging economies before taking a closer look at some key growth markets. The session will also cover the factors affecting market selection before moving on to take a look at the strategies companies are employing in order to overcome the challenges of doing business in emerging markets.