Euromonitor to Speak at Engredea 2014

Engredea LogoDate: March 6-9, 2014

Location: Anaheim Convention Center, Anaheim, CA USA

Event Summary: Engredea brings together the community of leading suppliers and manufacturers to source new ingredients, packaging, technologies, equipment, and services in the global nutrition industry. Engredea, co-located with Natural Products Expo West, is the only trade show that brings together the full food chain of supply to shelf.



Presentation Date and Time: Friday, March 7 9:00-10:00 am

SvetlanaUduslivaiaPresenter: Svetlana Uduslivaia, Senior Research Analyst

View Svetlana Uduslivaia's profile on LinkedIn

Presentation Topic: Global Trends in Nutricosmetics

Presentation Summary: The global Nutricosmetics market reached estimated USD$ 3.7 billion in 2013 and demonstrated a healthy growth in value. This is owing to a number of factors, including rise in aging population, the desire to look young and attractive, as well as product development. The industry is still dominated by the dietary supplement format. Foods and beverages with beauty-from-within positioning remain significantly smaller, although product development is helping drive sales in a number of regions.

While innovation in nutricosmetics continues, the industry is still faced with a number of challenges, including regulatory hurdles with respect to product claims and advertising as well as full consumer acceptance and understanding of product efficacy in some markets. Euromonitor’s  presentation will address some of these challenges and will review strategies that can help the industry to grow.

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