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Event: 41st EIBA Annual Conference 2015
Event Description: EIBA is a professional association and network for academics, business people, and other individuals with an interest in the field of International Business. At present, the Academy has more than 500 members from about 50 different countries representing all five continents. The 41st Annual Conference of the European International Business Academy (EIBA) is going to take place on December 1-3, 2015 at the Pontifical Catholic University of Rio de Janeiro (PUC-Rio), with theme “International Business after the BRIC’s Rush”.
Date: December 1-3, 2015
Location: Pontifical Catholic University of Rio de Janeiro (PUC-Rio)
Presentation: Thursday (Dec 3rd) – 10.30am – 12pm.
About the presentation: Sabrina Kinckle, Manager of Business Development at Euromonitor International, is going to present the “First Steps to Success in Emerging Markets”. When making the decision to enter an emerging market, every business should consider four pillars in its market entry strategy: Market, Population, Access and Business environment. In this presentation, Euromonitor International explains how to apply this four pillar model before entering new markets in order to better understand the needs of consumers and the business environment in countries of interest.