Euromonitor to Speak at CSPA 2014
Dates: May 6-9, 2014
Location: Chicago, IL
Event Description: The buzz is already building about this year’s Consumer Specialty Products Association Mid-Year Meeting. Join invited sustainability, retail and consumer marketing leaders in Chicago this May for provocative discussions. Bring your marketing and sustainability colleagues to hear the chief marketing officer of a global marketing agency reveal what consumers really want from sustainable brands. This will be an information-packed three days full of the latest news from Capitol Hill and a special “Emerging Retail Initiatives” event! Don’t miss this opportunity for face time with your colleagues and your customers.
Presentation: Universal Design: Home Care Products for Aging Populations across the Globe
Presentation Date and Time: May 6th at 3:00 pm
Presentation Description: World populations are getting older, therefore creating a new opportunity for products that can be used by anyone of any age. Universal design is key in this opportunity, although the price point of these packaging innovations will be of utmost importance if global saturation is desired. In Euromonitor’s presentation, US analyst Tim Barrett will examine demographic drivers and important differences behind developed and emerging markets, introduce the latest and most promising packaging designs, and address the longer-term implications and potential solutions in home care packaging. The presentation will feature the latest data and insights on the home care market from Euromonitor International’s Passport global database and should help manufacturers, marketers, and retailers develop a strategic direction for the future.