Euromonitor to Speak at Cleaning Products Europe 2015

Event: Cleaning Products Europe

Date: 25 March 2015

Location: Novotel Barcelona City, Spain

Event Description: All of the biggest names from across the cleaning products value chain, from household and I&I cleaning products manufacturers to chemical suppliers, regulatory bodies and retail, will be in Barcelona, Spain from 25-26 March for Cleaning Products Europe 2015.  

Speaker: Ian Bell, Head of Home Care Research at Euromonitor International

Follow @Ian_Bell_EMI

Presentation Time: 9:45 am – 25 March 2015

Presentation Title: Kick out the jams: opportunities for a broader, global automatic dish washing market

Presentation Description: Automatic dish washing is unusual in the fact that sales are so restricted to the Western European and North American markets. With sales of both machines and detergents across both regions suffering due   to the recession as well as reformulation following the ban on phosphates in the US, the time for automatic dishwashing to spread its wings is now. Automatic dishwashing has many advantages but also many barriers to overcome in order to make this leap into developing markets, a difficult job perhaps but not beyond a category which continues to be strong on innovation.