Euromonitor to Speak at Cartes 2014

CartesLogoEvent: Cartes: Secure Connexions

Date: November 4-6, 2014

Location: Paris, France

Event Description: The landscape of payment in the world is changing, non-bank players are emerging, offline – online – mobile: multi-channel era is on its way. As the world becomes more integrated and interconnected, it is important to have a level of trust while maintaining security between transactions. Moreover, new threats appear and thus new countermeasures are needed. Secure identity has become a critically important issue for citizens, enterprises and governments.

The 2014 conferences will provide an insight into major trends shaping the future of payments, digital security, identification & mobility.

Michelle EvansSpeaker: Michelle Evans, Senior Consumer Finance Analyst

View Michelle Evans's profile on LinkedIn

Michelle will chair the “Instant Issuing and Personalization: What’s New?” track from 9:30 am to 5:00 pm on Tuesday, November 4th.  She has been involved in selecting the other presenters and act as moderator on the day of the conference in addition to presenting herself.

Presentation Time: 4:00-4:30 pm on Tuesday, November 4th

Presentation Title: How Loyalty May Be the Key Component of Personalization

Presentation Description: The goal of this session is to educate the audience on the changing role of personalization and how loyalty may surface as the key usage driver with the arrival of emerging payment products.

Download Michelle’s White Paper “Leveraging Consumer Loyalty to Drive Mobile Payments”


Leveraging Consumer Loyalty to Drive Mobile Payments – See more at:
Leveraging Consumer Loyalty to Drive Mobile Payments – See more at:

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