Euromonitor to Speak at Benefiq 2014
Event: Benefiq 2014: International Rendezvous on Health Ingredients
Dates: September 23-25, 2014
Location: Quebec City Convention Center, Quebec, Canada
Event Description: Renowned speakers will lecture on current hot topics, a broad range of health ingredients suppliers will showcase their products, innovative technologies will be presented, and business meetings and networking opportunities will abound.
Presentation Title: Consumer Market for Cardiovascular Health Positioned Products: Current Trends and Future Growth
Presentation Time: Session 6, Thursday, September 25
Presentation Summary: According to WHO, cardiovascular disease remains the leading cause of death and disability in the world. Health and wellness products marketed on this platform continue to perform well overall globally. However, not all regions and products have been faring well lately. Euromonitor presentation will take a look at global sales of consumer products promoted for cardiovascular health, with particular focus on foods, beverages and dietary supplements. The presentation will contrast product performance across regions and will take a look at fastest vs slow growing product categories. The presentation will also address some of the latest developments in ingredients that can provide further opportunities for product development and growth, such as algae. Last but not least, Euromonitor presentation will look at future expected growth of the health and wellness products globally and will address challenges and opportunities across markets and product categories.
Presentation Title: Trends in Major Sports Nutrition Markets and Demographics
Presentation Summary: As its products continue to push beyond the core user demographic and edgy positioning that defined the category for so long, sports nutrition is establishing itself as one of the top-performing categories not only in consumer health, but across the entire fast-moving consumer goods world. Join Chris Schmidt (Consumer Health Analyst at Euromonitor International) at Benefiq 2014, as he explores the global market for sports nutrition supplements. The discussion will provide an insightful overview of the nearly US$9 billion category, including special focus on the important US and Canadian markets. In addition to Euromonitor International’s leading quantitative analysis, the presentation will also delve into the consumer- and producer-driven trends responsible for the category’s growing mass appeal, including evolving fitness trends in major markets, consumer-friendly advertising and packaging developments, the blurring of the lines between sports nutrition and general health and wellness foods, the category’s evolving distribution footprint, and the growing interest in the category by major consumer packaged goods companies. With global sales expected to increase by nearly half to over US$13 billion by 2018, interest – and competition – in the category is growing daily, and a firm grip of the unique market trends shaping the category will prove fundamental to capitalizing on that growth. We hope you will join us for an important and thought provoking presentation on the category’s future at Benefiq 2014.
Event Website: http://www.benefiq.ca/eng/