Euromonitor Speaking at Card Forum and Expo 2014


Event Name: Card Forum and Expo 2014

Event Dates: April 22-25, 2014

Event Location: Orlando, Florida

Presentation Date and Time: Thursday, April 24 at 2:50 p.m. – 3:35 p.m.

Track: The Mobile Wallet

Speaker: Michelle EvansMichelle Evans Consumer Finance Analyst, Euromonitor International

View Michelle Evans's profile on LinkedIn

Presentation Topic: How Loyalty Could Spur Mobile Payments Adoption

In order to encourage wider adoption and ensure high usage, mobile payment players will have to provide a value add, which could come in many forms, including monetary savings, improved security, ease of use or increased loyalty. Of all these potential benefits, mobile-driven loyalty could be the greatest factor with the potential to drive consumer adoption of mobile payments. Although still very much in the early days, the integration of mobile wallets with value-added services has become almost a prerequisite for the success of any mobile payment app. Loyalty has been shown to be an important factor in driving consumer payment choice in the past when it comes to card payments and will be just as an important in the mobile revolution.

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Use code EUROMONITOR to receive a $200 discount off current admission rates.